Web
Price lists, offers, promotions and terms. Up to 10 pages per competitor plus every site's sitemap, so we spot new pages too.
Prices and offersNew pagesYour KPIs
Competitor tracking · every day
Your competitors,at a glance.
Every day HeroIndex reads your competitors' websites, Google and Meta ads and reviews. Once a week it sends you a report on what changed — and what that means for your KPIs.
First weekly report free
- pages per competitor
- 10
- of your own KPIs, read from their pages
- 5
- channels: web, Google, Meta, reviews
- 4
- report a week, data collected daily
- 1×
- Prices and offers
- New pages
- Your KPIs
- Search
- YouTube
- Display
- Reach
- Firmy.cz
- Ratings
Why HeroIndex
Less data. More of what actually changed.
There are plenty of tools that pour out spreadsheets. HeroIndex does the opposite: every week it picks the changes that matter and backs each one with evidence.
- 01
Only what's new
The report says what changed since last week. When nothing did, it says so — no repeated figures, no filler.
- 02
Built around your KPIs
Up to 5 values you care about: price, delivery, instalments, warranty. We read them straight from competitors' pages and back each one with a verbatim quote.
- 03
Your site as the yardstick
We track you too. In every channel you see where you rank among your competitors, week by week.
- 04
Honest data
When a source can't be read, we say so. An outage never becomes "the competitor stopped advertising", and we never show a number that is only a download cap.
- 05
Set up in minutes
The setup guide suggests pages, social accounts and KPIs. You just confirm them — and we help you set up.
- 06
Made for the Czech market
Reviews from Google and Firmy.cz, reports in Czech or English. HeroIndex is made by Make Hero.
What we watch
Four channels. One weekly brief.
Every day we go through what your competitors show their customers, and keep every change together with what was there before.
Google ads
Creatives in Search, on YouTube and in the Display Network. What's new, what ended and which themes competitors push. We read the text in image ads too.
SearchYouTubeDisplay
Meta ads
Facebook and Instagram: new ads, how long they run and how far they reach.
Reviews
Google and Firmy.cz: new reviews, how ratings move and what people say about your competitors.
GoogleFirmy.czRatings
Google search
Rankings for your keywords, AI answers, web mentions and backlinks — for you and your competitors.
Social media
Facebook, Instagram and YouTube: posts, followers, engagement and the mood in comments. Public figures only, no personal data.
How it works
From daily noise to a weekly brief.
- 1
Describe your market
A short brief, your competitors and up to 5 KPIs you care about. If the brief is vague, we ask.
- 2
We collect every day
Websites, ads and reviews. Every change is stored with what was there before, so you can always trace it.
- 3
AI filters the noise
Cosmetic edits are dropped. The remaining changes are scored by what they mean for your market.
- 4
A report once a week
On the day you choose, an e-mail with what matters arrives. Details, charts and the full history live in the app.
Sample report
This is what Monday looks like with HeroIndex.
You read the report in two minutes. The headline on top, the evidence below — and a quote from the page for every value.
Weekly report
6–12 October
Competitor A cut its basic plan price and launched an autumn campaign on Meta.
- WebPrice
Competitor A cut the Plus plan from CZK 499 to CZK 449 a month.
"Plus — now only CZK 449/mo."verified
- New ads
Competitor A launched 7 ads with an autumn discount. The video has the largest reach.
- Google adsYouTube
Competitor B is advertising on YouTube for the first time: 3 videos about free delivery.
- ReviewsRating
Competitor C got 12 new reviews and its average fell from 4.6 to 4.3. People mention slow delivery.
Plus plan price
- Competitor A499449 CZK
- You479 CZK
- Competitor C499 CZK
- Competitor B529 CZK
Your rank2nd of 4
Pricing
You pay for competitors. Not for seats.
Prices are monthly, excluding VAT. Every plan includes all four channels and the weekly report.
Free
Get my free reportFirst weekly report free
Try HeroIndex on your own market: the Peephole plan with 2 competitors, a week of collection and a full report. Then decide.
Peephole
5 competitors + your site
1,560 CZK
a month, excl. VAT
CZK 312 per competitor
- Up to 10 pages per competitor plus every site's sitemap
- Google and Meta ads, up to 3 accounts per platform
- Reviews from Google and Firmy.cz
- Up to 5 KPIs of your own
- Weekly report by e-mail and a daily change log
Binoculars
10 competitors + your site
2,490 CZK
a month, excl. VAT
CZK 249 per competitor
- Up to 10 pages per competitor plus every site's sitemap
- Google and Meta ads, up to 3 accounts per platform
- Reviews from Google and Firmy.cz
- Up to 5 KPIs of your own
- Weekly report by e-mail and a daily change log
Observatory
15 competitors + your site
3,290 CZK
a month, excl. VAT
CZK 219 per competitor
- Up to 10 pages per competitor plus every site's sitemap
- Google and Meta ads, up to 3 accounts per platform
- Reviews from Google and Firmy.cz
- Up to 5 KPIs of your own
- Weekly report by e-mail and a daily change log
Social media
Facebook, Instagram and YouTube for you and your competitors.
- Peephole
- 490 CZK
- Binoculars
- 690 CZK
- Observatory
- 890 CZK
Google search
Rankings, AI answers, mentions and backlinks.
- 5 keywords
- 139 CZK
- 15 keywords
- 249 CZK
- 30 keywords
- 349 CZK
+CZK 130 on Binoculars, +CZK 260 on Observatory.
Make Hero switches plans and add-ons on — just ask.
What is HeroIndex?
HeroIndex is a competitor tracking tool by Make Hero. Every day it watches your competitors' websites, Google and Meta ads and reviews, and once a week it sends you a report on what changed, assessed against your own KPIs.
What does HeroIndex track about competitors?
Up to 10 pages per competitor plus their sitemaps (new pages), Google ads in Search, on YouTube and in the Display Network, Facebook and Instagram ads including reach, and reviews on Google and Firmy.cz. Google search visibility and social media (Facebook, Instagram, YouTube) are available as add-ons.
How often is the data updated?
We collect data every day. The report arrives once a week on the day you choose, Monday by default. Between reports, new changes show up in the app.
How much does HeroIndex cost?
The Peephole plan for 5 competitors costs CZK 1,560 a month, Binoculars for 10 competitors CZK 2,490 and Observatory for 15 competitors CZK 3,290, all excluding VAT. The Social media add-on costs CZK 490–890 a month, Google search from CZK 139 a month.
Can I try HeroIndex for free?
Yes. The first weekly report is free: we set up the Peephole plan with 2 competitors, collect data for a week and send you a full report. Then you decide whether to continue.
Does HeroIndex track my own website too?
Yes. Your site is the control group: we track it exactly like your competitors, so in every channel you see your rank and can tell whether the whole market is moving.
What are KPIs and how does HeroIndex measure them?
KPIs are up to 5 measurable values you care about — for example price, delivery time, instalment amount or warranty length. HeroIndex reads them straight from competitors' pages and backs every value with a verbatim quote from the page, so it can be checked.
Where does HeroIndex get its data?
Only from public sources: competitors' public web pages, the public ad listings Google and Meta publish, and public reviews. On social media we work with public figures only and store comments without names or contact details.
What if some data can't be collected?
HeroIndex says so and marks the value as unknown. It never turns an outage into a conclusion like "the competitor stopped advertising", and never shows a number that could merely be a download limit.
What language are the reports in?
Czech or English. The report language is set per project, and the app is available in both languages.
Who runs HeroIndex?
HeroIndex is built and run by Make Hero. We set up your project, help with the configuration and switch plans and add-ons on request.
Free report
Your first report is on us.
Send us your website and two competitors. We collect data for a week and then send you a full report — free, on the Peephole plan.
- We handle the setup
- A week of collection
- A full report by e-mail